This is the first project from my third year at Cibap. We had to make a media campaign for Yoni's limited edition menstruation products on vacation. Within this assignment you had to research the company, their products, and the target audience. When the research was done I could start with my concept. I wanted to show women that they should not have any worries about their menstruation whilst being on vacation and that they can do anything even when menstruating. I chose a contemporary design trend from 2019, paper layer effect. My idea was to show the woman as a tampon or pad, as they can do anything they want on vacation while menstruating.
If you click here, you will be send to a XD file which shows the website with working buttons.
There are 6 different activities as lead roles for the products.
After I created these I made the Instagram posts. 12 in total, each with a different text about menstruating on vacation and information about the products. I chose Instagam because, the target audience uses the platform on a daily basis to discover new products and trends.
Since it is a limited edition menstruation product, I customized Yoni's original package with my illustrations. This way the customer knows there is a new campaign going on. With the product the customer will receive a minibag that is added onto the package. Around the package is a paperwrap which will hold the minibag and contains a code on the inside. With the code you can win a filled beachbag via the campaign page.
These are the advertisments in the Albert Heijn and Etos leaflets. I wanted the package to be in the center of attention in the advertisements. I chose to advertise the Albert Heijn and Etos, since the target audience shops here.
From my research I saw that the target audience reads the magazine JAN. This is why I chose to place a one-page advertisment in the JAN
This is one of the designs of the beachbag. The customer can win this bag after they inserted the code on the campaign page. There are 20 bags to win, each with their different design. The bag contains flip-flops, a beach towel and some mini's included for example a mini sunscreen and lotion.
This is the campaign page. If you click on the link in the instagram posts you will get linked to this website. On the band around the packaging there is a link to the website aswell as in the magazine, Albert Heijn and Etos advertisement.
